Guest Post by the lovely Taya Allen:
Taxi Services opt for online solutions to gain high market position?
Due to an ever-competing technology fuelled environment, society frequently finds itself looking for more convenient solutions to everyday tasks using the internet. One particular industry that has seen a dramatic shift in consumer behaviour is the private hire sector. Whilst booking cars and taxis over the phone is still a popular way of utilising the industry, many taxi companies are expanding and generating more business by promoting their company online and via social media.
Zebra Web Design is a North East based website development firm with a view to aid private hire companies when it comes to establishing a presence online, and being at the forefront of a revolution which could change the way taxis and other booking systems operate in the future.
The team at Zebra have carefully constructed an in-house taxi booking software solution which can be used by firms to generate leads and enquiries online. Using their efficient Content Management System (CMS), the business themselves can manage booking and payments from customers and offer a unique approach to customer service and satisfaction. Zebra Web Design has the expertise to create an exciting and welcoming portal to potentially create profitability via an online customer-base.
Increasing petrol prices and a constant demand for private hire transport has seen the industry grow significantly in the UK, and making the decision to expand your business to the online world can be extremely beneficial in such a prominent environment. Taxi booking software could be considered an investment solution for businesses, whereby drivers, cars, payments and jobs can be managed on one simple, easy-to-use online system.
Many taxi companies have already looked at the prospect of using an online booking solution, but many existing systems lack the capabilities and versatility to run efficiently and at minimal disruption to the business. Zebra?s solution also allows users to manage their content anytime from anywhere, potentially adding staff flexibility.
The solution allows for restricted pickup and drop off locations to reduce phone-call time with explanations and manage additional requirements such as baby seats or pets. This is a great way to cater for wider demands thus gaining more business. Using a website reaches out to further locations where your service may not be as widely known and captures interest, especially if you have a website that stands out amongst the rest!
Incorporating social media marketing into your business practice using platforms like Twitter allows instant communication with customers to promote special offers and the ability to create a larger customer base from followers. Our Search Engine Optimisation solutions will ensure your website appears close to the top of search engines for your target market, meaning customers are likely to come to you over another service.
Taxi Booking websites are ideal from a customer perspective as they can visualise their journey plan before setting off. Offer your customers a no obligation quotation and the ability to pay securely online so there are no concerns about having cash on them! This also allows customers to make a price comparison between companies, and gives you the power to adjust prices to be the most competitive in the marketplace. The customer is also able to choose their desired vehicle from your fleet providing flexibility which is not always available over the phone.
If you have a taxi company and you are interested in expanding your business, do not hesitate to get in contact with Zebra Web Design by calling 0191 261622 to discuss your bespoke, competitively priced development solution and design today. You can also visit http://www.zebra.co.uk to browse previous private hire projects.
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Source: http://www.camilletaylor.co.uk/taxi-services-opt-for-online-solutions/
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