How Rep Akin Should Have Apologized On Facebook For Rape Comments

When a brand's reputation is going down in flames, a well-crafted apology over social media can be a face-saving lifeline, but only if it's?received?as a genuine call for forgiveness. Republican Representative Todd Akin failed to quell an onslaught of social media criticism after issuing a vague statement on Facebook related to his assertion that "legitimate rape" rarely causes pregnancy, because "the female body has ways to try to shut that whole thing down." After Twitter lit up in a fury over his denial that rape causes pregnancy (video below), Akin claimed he "misspoke" on Facebook. We thought Akin's colossally bad non-apology was a good opportunity to illustrate how others have done a good job at asking for forgiveness over social media. The most important lesson is to unequivocally apologize and don't use the attention to plug how good you are the rest of the time--otherwise you'll invoke the creative wrath of the online community, now being levelled at the beleaguered conservative candidate.

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