SXSW Series: 4 Panels | Dream Row "Plug Yourself"

The festival is raging on, and through throbbing feet and sore bodies, so are the rest of the sleep deprived Belmont students.

The final day is finally here, save for a few straggling bands tomorrow night. The city is winding down but I suspect this may be a result of the lucky individuals that were able to sleep in. It is St. Paddy?s day after all! I predict that the streets will be alive again in no time for many green themed activities.

I have been able to take a lot away from the panels during the day at The Austin Convention Center. I was privileged enough to have various options every day with what I wanted to learn.

Obviously the most entertaining so far has been the keynote speech with The Boss. The panel I was able to soak up the most knowledge from so far has been 2012: The Year Dance Music Killed Rock And Roll. The panel speakers consisted of, artist manager Simon White, Pasqyale Rotella the creator of Electric Daisy Carnival and founder of Insomniac inc., the manager of Skrillex Lee Anderson, and founding manager of Complete Control Management Michael Cohen.

The discussion was centered around ?Electronic artists becoming the modern day icons of rock?s past,? and why it is happening right now in the US. Questions were raised such as ?Is Skrillex the Nirvana of this generation?? and ?How are electronic artists connecting with their fans??

All panelists agreed that rock is not dead, that in fact, dance music is rock and roll. White said, ?Whatever young people view as rebel music becomes big.? Electronic shows are made to be an escape for young people. The art, lights, sights, sounds, clothes, all creates a content buzz that young people are constantly searching out. ?It?s a communal feeling of togetherness,? said Cohen.

The only downside to the growing popularity of the newly made dance music is the difference in fans that are showing up and their attitudes toward the show. People who are either confused, uptight, or just there to observe throw off the vibe, especially if there are too many gathered at one show. An electronic show fails if the crowd is standing still, facing front, looking at the DJ. The fear of this happening has driven artists and their managers to up the ante and bring in more and more content: lights, projectors, Skrillex?s cell, and Deadmau5?s original mouse head and light stage.

Let go, jump around, enjoy the people around you doing the same thing, and don?t forget to dance!

Find all my SXSW 2012 articles. More to come?.

Source: http://dreamrow.com/2012/03/sxsw-series-4-panels/

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