The New Classics

The typeface you?ve probably heard most about lately is Helvetica, the 20^th-century sans serif classic that starred in a recent documentary. But Clearview is the young typeface to watch. It was approved in 2004 for use on American road signs as an alternative to the old standard, Highway Gothic, and it's destined to become a classic thanks to its utility and sheer ubiquity. Clearview was designed to solve a problem: Highway Gothic, which has been in use since the 1940s, has small, cramped lowercase letters that are hard to read on highway signs at night.?The creators of Clearview, designer Don Meeker and typographer James Montalbano, sought to minimize ?halation??the glowy halos that appear on letters and make it hard to tell, say, an a from an e?and thus enhance legibility, and, by extension, road safety. (In the two signs above, you can see the crisper Clearview on the right.) The typeface got its closeup in a New York Times Magazine feature in 2007, and since then, its use has only increased. Occasionally people squall when Clearview comes to town?New Yorkers objected on nostalgic grounds when the typeface replaced our ALL CAPS street signs earlier this year?but Clearview works, and it looks nice. Odds are it will endure. And one day we?ll be nostalgic for it.

Source: http://feeds.slate.com/click.phdo?i=aabbe9f7bfa1686faf76627506961a2b

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