Mixpanel Launches Revenue Analytics To Track The Lifetime Value Of Your Customers

Back in December, analytics startup Mixpanel made a splash when its co-founder Suhail Doshi and its investor Marc Andreessen called for an end to "bullshit metrics". What is and isn't a vanity metric (to put it more politely) can be debatable, but today it's launching analytics for something that's squarely in the "not B.S." bucket ? a company's revenue. Doshi said that for many companies, revenue data is usually stored in a database, requiring some work and technical expertise to extract ? which means that teams often operate with a limited idea of how much money they're making at any given point in time. With Mixpanel's revenue analytics, companies can view their revenue data in an easy-to-understand dashboard. The product can integrate with their existing database, and businesses can also add a snippet of code to their website that sends data to Mixpanel every time there's a transaction.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Mxvj2TE__g0/

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